Den Tracker logoDragons’ Den Tracker

What Happened to Toffoc After Dragons’ Den?

Toffoc appeared on Dragons’ Den in 2012, Series 10 Episode 6. The business was a toffee-flavoured vodka. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Padrig Huws and Dewi Roberts walked into the Den in 2012 with a toffee-flavoured vodka. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Padrig Huws and Dewi Roberts left the Den without backing.

What Happened After the Show

Toffoc is one of those Den stories that actually lasted. Having appeared on the show back in 2012, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Toffoc Still in Business?

Yes. Toffoc appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Billy + Margot, WoodBlocX, Gigwam, Fight Factor. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05103010
Registered Name
TOFFOC LTD
Incorporated
2004-04-15
Company Type
ltd
SIC Codes
46341, 47250
Registered Address
Bryn Mair, Llanbedrgoch, Ynys Mon, LL76 8TZ
Accounts
micro-entity (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
-104526
Employees
0
Period
1.4.24 to 31.3.25
Officers
  • ROBERTS, Diana Ellen — secretary
    Bryn Mair, Llanbedrgoch, Ynys Mon, LL76 8TZ
  • HUWS, Padrig — director
    Yns Uchaf, Brynteg, Ynys Mon, LL78 8JZ
  • ROBERTS, Dewi — director
    Bryn Mair, Llanbedrgoch, Ynys Mon, LL76 8TZ
  • FORM 10 SECRETARIES FD LTD — corporate-nominee-secretary (resigned 2004-04-19)
    39a Leicester Road, Salford, Manchester, M7 4AS
  • FORM 10 DIRECTORS FD LTD — corporate-nominee-director (resigned 2004-04-19)
    39a Leicester Road, Salford, Manchester, M7 4AS
← Series 10 ← Episode 6