Dragons’ Den TrackerWhat Happened to Wave Cave After Dragons’ Den?
Wave Cave appeared on Dragons’ Den in 2010, Series 8 Episode 7. The business was a surfboard with tent attachment. No deal was made — the Dragons decided not to invest. The company was dissolved in 2011.
The Pitch
Jeremy Fry and Marta Podhorski-Okolow walked into the Den in 2010 with a surfboard with tent attachment. They were asking for £90,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Jeremy Fry and Marta Podhorski-Okolow left the Den without backing.
What Happened After the Show
Wave Cave did not survive long-term. The company was dissolved in 2011 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Wave Cave Still Available?
No. Wavecave Ltd is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at SURVIVA – SURVIVA JAK, The Wand Company, The Giant Snow Globe, Sqeasy. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07224793
- Registered Name
- WAVECAVE LTD
- Incorporated
- 2010-04-15 (ceased 2011-09-27)
- Company Type
- ltd
- Registered Address
- 63 Chalfont Rd, Oxford, OX2 6TJ, United Kingdom
- Accounts
- null
- Officers
-
FRY, Jeremy
— director
63, Chalfont Rd, Oxford, OX2 6TJ, United Kingdom
-
PODHORSKI-OKOLOW, Marta
— director
967, Noons Creek Drive, Port Moody, V3H 4H1, Canada
-
FRY, Jeremy
— director