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What Happened to Wigglepod After Dragons’ Den?

Wigglepod appeared on Dragons’ Den in 2011, Series 9 Episode 10. The business was a educational recycling products. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Kenneth Cheung walked into the Den in 2011 with a educational recycling products. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Kenneth Cheung left the Den without backing.

What Happened After the Show

Wigglepod is one of those Den stories that actually lasted. Having appeared on the show in 2011, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Wigglepod Still Available?

Yes. Beecycle Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Innovative Gadgets Ltd (Roastcosy), Culica Limited, Medicines Direct, The Optathlon. Each has its own story of what happened after the Den.

Companies House Data

Status
active
Company Number
06419335
Registered Name
BEECYCLE LIMITED
Incorporated
2007-11-06
Company Type
ltd
SIC Codes
32990, 47990
Registered Address
49 Jamaica Street, Liverpool, L1 0AH, England
Accounts
total-exemption-full (period ending 2024-11-30)
Latest Financials
Total Assets Less Liabilities
£32537
Employees
3
Period
1.12.23 to 30.11.24
Officers
  • CHEUNG, Kenneth Winston Jian-Tung — director
    49, Jamaica Street, Liverpool, L1 0AH, England
  • CHEUNG, Harry Pak Ming — secretary (resigned 2020-11-01)
    22c, Jordan Street, Liverpool, L1 0BP, England