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What Happened to Wine Innovations Ltd After Dragons’ Den?

Wine Innovations Ltd appeared on Dragons’ Den in 2009, Series 7 Episode 5. The business was a single use wine goblets. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

James Nash walked into the Den in 2009 with a single use wine goblets. They were asking for £250,000 in exchange for 25% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and James Nash left the Den without backing.

What Happened After the Show

Wine Innovations Ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Wine Innovations Ltd Still in Business?

Yes. Wine Innovations Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at MyDish.co.uk, Slinks, Paragon Pe Ltd, Masquerade.com. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06204047
Registered Name
WINE INNOVATIONS LTD
Incorporated
2007-04-04
Company Type
ltd
SIC Codes
32990
Registered Address
Churnetside Business Park Station Road, Cheddleton, Leek, Staffordshire, ST13 7RS
Accounts
dormant (period ending 2024-12-31)
Latest Financials
Period
2024-01-01 to 2024-12-31
Officers
  • BALL, Keith Michael — director
    The Barn, Reynolds Hey Park Lane, Endon, Stoke On Trent, Staffordshire, ST9 9JB, United Kingdom
  • BEASLEY, Andrew Robert — director
    Churnetside Business Park, Station Road, Cheddleton, Leek, Staffordshire, ST13 7RS
  • HOLLIDAY, Andrew Roy — secretary (resigned 2008-02-12)
    48 Downview Road, Barnham, Bognor Regis, West Sussex, PO22 0EF
  • NASH, Julian James — secretary (resigned 2014-04-22)
    3 The Firs, Chertsey Road, Byfleet, West Byfleet, Surrey, KT14 7AJ
  • BELCHER, Ian John — director (resigned 2010-05-26)
    94, Holtspur Top Lane, Beaconsfield, Buckinghamshire, HP9 1BW
  • IGOE, James Francis — director (resigned 2015-12-31)
    228, Aylestone Lane, Wigston, Leicester, LE18 1BD, Uk
  • KAPHAN, Norman Leslie — director (resigned 2014-04-22)
    Norwood House, 15 Pelhams Walk, Esher, Surrey, KT10 8QA
  • LAMBERT, James Lawrence — director (resigned 2025-01-31)
    Churnetside Business Park, Station Road, Cheddleton, Leek, Staffordshire, ST13 7RS
  • NASH, James Anthony — director (resigned 2014-04-22)
    3 The Firs, Chertsey Road, Byfleet, Surrey, KT14 7AJ
← Series 7 ← Episode 5