Dragons’ Den TrackerWhat Happened to Alago After Dragons’ Den?
Alago appeared on Dragons’ Den in 2010, Series 8 Episode 10. The business was a heated glove for playing rugby. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Anthony Curtis walked into the Den in 2010 with a heated glove for playing rugby. They were asking for £110,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Anthony Curtis left the Den without backing.
What Happened After the Show
Alago is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Alago Still in Business?
Yes. Alago appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Media Displays, My Babiie ltd, Mobile Sentry, GaBoom. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 07196723
- Registered Name
- ALAGO LIMITED
- Incorporated
- 2010-03-19
- Company Type
- ltd
- SIC Codes
- 14190
- Registered Address
- Unit 24 Old St Ursula's School Brecon Close, Henleaze, Bristol, BS9 4DT, England
- Accounts
- dormant (period ending 2026-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £0
- Employees
- 0
- Period
- 1 April 2025 to 31 March 2026
- Officers
-
CURTIS, Antony John
— director
23, Northend Avenue, Kingswood, Bristol, South Gloucestershire, BS15 1UD, United Kingdom
-
CURTIS, Antony John
— director