Dragons’ Den TrackerWhat Happened to My Babiie ltd After Dragons’ Den?
My Babiie ltd appeared on Dragons’ Den in 2010, Series 8 Episode 10. The business was a buggy that incorporates a changing table. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Adam Phillips walked into the Den in 2010 with a buggy that incorporates a changing table. They were asking for £100,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Adam Phillips left the Den without backing.
What Happened After the Show
My Babiie ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is My Babiie ltd Still in Business?
Yes. My Babiie ltd appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Media Displays, Mobile Sentry, Alago, GaBoom. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 08223561
- Registered Name
- MY BABIIE LIMITED
- Incorporated
- 2012-09-21 (ceased 2018-03-20)
- Company Type
- ltd
- SIC Codes
- 46499
- Registered Address
- 1 Little Mount Sion, Tunbridge Wells, Kent, TN1 1YS
- Accounts
- total-exemption-small (period ending 2016-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £40001
- Period
- 2015-04-01 to 2016-03-31
- Officers
-
PHILLIPS, Adam Oliver
— secretary
6 Hungershall Park, Tunbridge Wells, Kent, TN4 8ND, United Kingdom
-
PHILLIPS, Adam Oliver
— director
1 Little Mount Sion, Tunbridge Wells, Kent, TN1 1YS, United Kingdom
-
PHILLIPS, Adam Oliver
— secretary