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What Happened to Mobile Sentry After Dragons’ Den?

Mobile Sentry appeared on Dragons’ Den in 2010, Series 8 Episode 10. The business was a website tracking children's activity on mobile phones. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.

The Pitch

John and Celina Edwards walked into the Den in 2010 with a website tracking children's activity on mobile phones. They were asking for £80,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and John and Celina Edwards left the Den without backing.

What Happened After the Show

Mobile Sentry did not survive long-term. The company was dissolved in 2014, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Mobile Sentry Still in Business?

No. Mobile Sentry is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Media Displays, My Babiie ltd, Alago, GaBoom. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06812478
Registered Name
MOBILE SENTRY LIMITED
Incorporated
2009-02-06 (ceased 2014-10-28)
Company Type
ltd
SIC Codes
58210
Registered Address
Gable End Broad Street, Hatfield Broad Oak, Bishops Stortford, Herts, CM22 7JD, United Kingdom
Accounts
total-exemption-small (period ending 2012-07-31)
Officers
  • LEAR, Selina — secretary
    Gable End, Broad Street, Hatfield Broad Oak, Bishops Stortford, Herts, CM22 7JD, United Kingdom
  • EDWARDS, John — director
    Gable End, Broad Street, Hatfield Broad Oak, Bishops Stortford, Herts, CM22 7JD, United Kingdom
  • LEAR, Selina — director (resigned 2009-11-23)
    Haslers, Old Station Road, Loughton, Essex, IG10 4PL, United Kingdom
  • LEAR, Simon James — director (resigned 2014-01-29)
    20, The Shaw, Hatfield Heath, Bishops Stortford, Herts, CM22 7DD, United Kingdom
  • SUITER, Rohan — director (resigned 2014-04-22)
    12, Chestnut Drive, Hatfield Heath, Bishops Stortford, Hertfordshire, CM22 7EZ, England
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