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What Happened to Alissa Sports After Dragons’ Den?

Alissa Sports appeared on Dragons’ Den in 2019, Series 17 Episode 2. The business was a disposable sauna suits. No deal was made — the Dragons decided not to invest. The company was dissolved in 2024.

The Pitch

Asam Hussain walked into the Den in 2019 with a disposable sauna suits. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Asam Hussain left the Den without backing.

What Happened After the Show

Alissa Sports did not survive long-term. The company was dissolved in 2024, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Alissa Sports Still Available?

No. Alisaa Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Great British Porridge Company, The ShowerGem, Churchill Gowns, Yboo. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
10791903
Registered Name
ALISAA LTD
Incorporated
2017-05-26 (ceased 2024-05-06)
Company Type
ltd
SIC Codes
47910
Registered Address
Lawrence House, 5, St Andrews Hill, Norwich, Norfolk, NR2 1AD
Accounts
micro-entity (period ending 2020-07-31)
Latest Financials
Total Assets Less Liabilities
-97743
Employees
0
Period
1.6.19 to 31.7.20
Officers
  • HUSSAIN, Hassan Isaa — director
    428 Orion Building, 90 Navigation Street, Birmingham, West Midlands, B5 4AJ, United Kingdom
  • AHMAD, Sadia — director (resigned 2020-01-31)
    26, Hawthorn Close, Birmingham, B9 4JF, United Kingdom
  • HUSSAIN, Hassan Isaa — director (resigned 2018-01-01)
    2, Wheeleys Road, Edgbaston, Birmingham, West Midlands, B15 2LD, England
← Series 17 ← Episode 2