Dragons’ Den TrackerWhat Happened to Alissa Sports After Dragons’ Den?
Alissa Sports appeared on Dragons’ Den in 2019, Series 17 Episode 2. The business was a disposable sauna suits. No deal was made — the Dragons decided not to invest. The company was dissolved in 2024.
The Pitch
Asam Hussain walked into the Den in 2019 with a disposable sauna suits. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Asam Hussain left the Den without backing.
What Happened After the Show
Alissa Sports did not survive long-term. The company was dissolved in 2024, some 5 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Alissa Sports Still in Business?
No. Alissa Sports is no longer in business. Based on available records, the company is dissolved (2024).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Great British Porridge Company, The ShowerGem, Churchill Gowns, Yboo. Each has its own story of what happened after the Den.
