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What Happened to Yboo After Dragons’ Den?

Yboo appeared on Dragons’ Den in 2019, Series 17 Episode 2. The business was a app tracking usage of data to offer phone deals. No deal was made — the Dragons decided not to invest. The company was dissolved in 2020.

The Pitch

Martyn Gould walked into the Den in 2019 with a app tracking usage of data to offer phone deals. They were asking for £250,000 in exchange for 2.5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Martyn Gould left the Den without backing.

What Happened After the Show

Yboo did not survive long-term. The company was dissolved in 2020 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Yboo Still in Business?

No. Yboo is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Great British Porridge Company, The ShowerGem, Churchill Gowns, Alissa Sports. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
10666836
Registered Name
YBOO LIMITED
Incorporated
2017-03-13 (ceased 2020-12-30)
Company Type
ltd
SIC Codes
63990
Registered Address
QUANTUMA LLP, High Holborn House 52-54 High Holborn, London, WC1V 6RL
Accounts
total-exemption-full (period ending 2018-08-31)
Latest Financials
Total Assets Less Liabilities
£165185
Period
2017-03-13 to 2018-08-31
Officers
  • DOYLE, Paul — director
    High Holborn House 52-54, High Holborn, London, WC1V 6RL
  • GOULD, Martyn David — director
    High Holborn House 52-54, High Holborn, London, WC1V 6RL
  • WALKER, Richard Ian — director (resigned 2020-02-07)
    Kings Court, Railway Street, Altrincham, WA14 2RD, England
← Series 17 ← Episode 2