Den Tracker logoDragons’ Den Tracker

What Happened to Churchill Gowns After Dragons’ Den?

Churchill Gowns appeared on Dragons’ Den in 2019, Series 17 Episode 2. The business was a graduation gown rentals. They secured investment from Deborah Meaden on the show. The business is still active today.

The Pitch

Oliver Adkins and Ruth Nicholls walked into the Den in 2019 with a graduation gown rentals. They were asking for £60,000 in exchange for 22% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £60,000 for 22%, and Oliver Adkins and Ruth Nicholls accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Churchill Gowns is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Churchill Gowns Still in Business?

Yes. Churchill Gowns appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Great British Porridge Company, The ShowerGem, Yboo, Alissa Sports. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
10286509
Registered Name
CHURCHILL GOWNS LIMITED
Incorporated
2016-07-19 (ceased 2025-11-25)
Company Type
ltd
SIC Codes
47710
Registered Address
12a Hornsby Square Southfields Business Park, Basildon, Essex, SS15 6SD
Accounts
micro-entity (period ending 2024-07-31)
Latest Financials
Total Assets Less Liabilities
£0
Employees
0
Period
2023-08-01 to 2024-07-31
Officers
  • ADKINS, Oliver — secretary
    16 Lunaria House, 10 Elis Way, London, E20 1AL, England
  • MUFF, Stefan — secretary
    12a Hornsby Square, Southfields Business Park, Basildon, Essex, SS15 6SD
  • RAMSEY, Alec — secretary
    Flat 4, 51, Lady Margaret Rd, Kentish Town, NW5 2NH, United Kingdom
  • ADKINS, Oliver — director
    16 Lunaria House, 10 Elis Way, London, E20 1AL, England
  • MUFF, Stefan — director
    51, Lady Margaret Road, Flat 4, London, NW5 2NH, England
  • RAMSEY, Alec — director
    Flat 4, 51, Lady Margaret Rd, Kentish Town, NW5 2NH, United Kingdom
← Series 17 ← Episode 2