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What Happened to Churchill Gowns After Dragons’ Den?

Churchill Gowns appeared on Dragons’ Den in 2019, Series 17 Episode 2. The business was a graduation gown rentals. They secured investment from Deborah Meaden on the show. The business is still active today.

The Pitch

Oliver Adkins and Ruth Nicholls walked into the Den in 2019 with a graduation gown rentals. They were asking for £60,000 in exchange for 22% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £60,000 for 22%, and Oliver Adkins and Ruth Nicholls accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Churchill Gowns is one of those Den stories that actually lasted. The business has now been trading for around 9 years since the pitch.

Is Churchill Gowns Still Available?

Yes. Student Gowns Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Great British Porridge Company, The ShowerGem, Yboo, Alissa Sports. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
10966959
Registered Name
STUDENT GOWNS LTD
Incorporated
2017-09-18
Company Type
ltd
SIC Codes
46420, 47710
Registered Address
12a Hornsby Square Unit 12a Hornsby Square, Southfields Business Park, Basildon, Essex, SS15 6SD, England
Accounts
unaudited-abridged (period ending 2024-09-30)
Latest Financials
Total Assets Less Liabilities
£66543
Employees
4
Period
2023-10-01 to 2024-09-30
Officers
  • ADKINS, Oliver — director
    12a Hornsby Square, Unit 12a Hornsby Square, Southfields Business Park, Basildon, Essex, SS15 6SD, England
  • BELL, Thomas William — director
    Josep Roig, Piera 14 Sant Pera, De Ribes Bar, Barcelona, 08810, Spain
  • MILLAR, Duncan Ian — director
    Appletrees, Leafy Lane, West Leith, Tring, HP23 6JS, England
  • NICHOLLS, Ruth Elizabeth Grace — director
    12a, Hornsby Square, Southfields Business Park, Basildon, SS15 6SD, England
  • RAMSEY, Alec — director
    Unit 38, 52- 60 Renwick St, Redfern Nsw 2016, Nsw, Australia
  • MUFF, Stefan — director (resigned 2026-03-08)
    3 Botanic Road, Mosman, Nsw 2088, Nsw, Australia
  • WEARDEN, Sandra Mary, Dr — director (resigned 2020-03-20)
    The Bath House 43, Bath Street, Lancaster, LA1 3PZ, England
← Series 17 ← Episode 2