Dragons’ Den TrackerWhat Happened to Apocalypse Survival Training After Dragons’ Den?
Apocalypse Survival Training appeared on Dragons’ Den in 2021, Series 18 Episode 11. The business was a adventure themed fitness app. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Rasmas and Adele Anderson walked into the Den in 2021 with a adventure themed fitness app. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Rasmas and Adele Anderson left the Den without backing.
What Happened After the Show
Apocalypse Survival Training is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is Apocalypse Survival Training Still in Business?
Yes. Apocalypse Survival Training appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Rockstar Spirits, Cordina Hair, Yap Books, Mumba Bra. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 06804000
- Registered Name
- ELITE SURVIVAL TRAINING LIMITED
- Incorporated
- 2009-01-28
- Company Type
- ltd
- SIC Codes
- 85510
- Registered Address
- 116 The Oval The Oval, Kettering, NN15 6BA, England
- Accounts
- micro-entity (period ending 2025-01-31)
- Latest Financials
- Total Assets Less Liabilities
- £4126
- Employees
- 1
- Period
- 2024-02-01 to 2025-01-31
- Officers
-
SULLIVAN, John Peter George
— director
16, Parkside Ecton Brook, Northampton, Northamptonshire, NN3 5EW, United Kingdom
-
SULLIVAN, John Peter George
— director (resigned 2016-01-29)
16, Parkside Ecton Brook, Northampton, Northamptonshire, NN3 5EW, United Kingdom
-
SULLIVAN, John
— director (resigned 2026-03-01)
16, Parkside Ecton Brook, Northampton, Northamptonshire, NN3 5EW, United Kingdom
-
SULLIVAN, John Peter George
— director