Dragons’ Den TrackerWhat Happened to Apocalypse Survival Training After Dragons’ Den?
Apocalypse Survival Training appeared on Dragons’ Den in 2021, Series 18 Episode 11. The business was a adventure themed fitness app. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Rasmas and Adele Anderson walked into the Den in 2021 with a adventure themed fitness app. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Rasmas and Adele Anderson left the Den without backing.
What Happened After the Show
Apocalypse Survival Training is one of those Den stories that actually lasted. Having appeared on the show in 2021, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Apocalypse Survival Training Still Available?
Yes. Imaginactive Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Rockstar Spirits, Cordina Hair, Yap Books, Mumba Bra. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09178878
- Registered Name
- IMAGINACTIVE LTD
- Incorporated
- 2014-08-18
- Company Type
- ltd
- SIC Codes
- 93199
- Registered Address
- Flat 6 Westbourne House, Wheatlands, Hounslow, TW5 0SJ, United Kingdom
- Accounts
- micro-entity (period ending 2025-08-31)
- Latest Financials
- Total Assets Less Liabilities
- -9714
- Employees
- 0
- Period
- 2024-09-01 to 31 August 2025
- Officers
-
ANDERSEN, Adele Margaret
— director
Flat 7 Newpark House, 2 Warple Way, Acton, London, W3 0UE, England
-
ANDERSEN, Adele Margaret
— director