Dragons’ Den TrackerWhat Happened to Yap Books After Dragons’ Den?
Yap Books appeared on Dragons’ Den in 2021, Series 18 Episode 11. The business was a interactive children's reading app. They secured investment from Touker Suleyman on the show. The business is still active today.
The Pitch
Ben Ridgeway and Liam Johnson walked into the Den in 2021 with a interactive children's reading app. They were asking for £100,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Touker Suleyman offered £100,000 for 25%, and Ben Ridgeway and Liam Johnson accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Yap Books is one of those Den stories that actually lasted. The business has now been trading for around 8 years since the pitch.
Is Yap Books Still Available?
Yes. Yap Technology Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Rockstar Spirits, Cordina Hair, Mumba Bra, Apocalypse Survival Training. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 11181043
- Registered Name
- YAP TECHNOLOGY LIMITED
- Incorporated
- 2018-02-01
- Company Type
- ltd
- SIC Codes
- 46510
- Registered Address
- Unit 28-29 North Luton Industrial Estate, Sedgewick Road, Luton, Bedfordshire, LU4 9DT, England
- Accounts
- dormant (period ending 2024-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £10
- Period
- 2024-01-01 to 2024-12-31
- Officers
-
LA PORTA, Giovanni Maria
— director
Unit 28-29 North Luton Industrial Estate, Sedgewick Road, Luton, Bedfordshire, LU4 9DT, England
-
RIDGWAY, Anna Louise
— director
Unit 28-29 North Luton Industrial Estate, Sedgewick Road, Luton, Bedfordshire, LU4 9DT, England
-
RIDGWAY, Benjamin Jason
— director
Unit 28-29 North Luton Industrial Estate, Sedgewick Road, Luton, Bedfordshire, LU4 9DT, England
-
LA PORTA, Giovanni Maria
— director