Dragons’ Den Tracker

The Pitch

Yanika Cordina walked into the Den in 2021 with a heatless hair curling device. They were asking for £75,000 in exchange for 50% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies offered £75,000 for 50%, and Yanika Cordina accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Cordina Hair is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.

Is Cordina Hair Still in Business?

Yes. Cordina Hair appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Rockstar Spirits, Yap Books, Mumba Bra, Apocalypse Survival Training. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Hair Products In The Den | Vol 4 | Dragons' Den (at 00:00)