Dragons’ Den Tracker

The Pitch

Thomas Hurst walked into the Den in 2021 with a premium spiced rums. They were asking for £25,000 in exchange for 8% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman and Tej Lalvani offered £25,000 for 8%, and Thomas Hurst accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Rockstar Spirits did not survive long-term. The company was dissolved in 2024, only 3 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Rockstar Spirits Still in Business?

No. Rockstar Spirits is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Cordina Hair, Yap Books, Mumba Bra, Apocalypse Survival Training. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

Shaken or Stirred? 3 Alcohol Brands Looking for a Neat Investment | Dragons' Den (at 13:55)

▶

Top 3 Alcoholic Drinks Related Pitches | Vol 3 | Dragons' Den (at 13:55)

▶

Top 5 Times An Entrepreneur Hasn't Needed Any Money | Vol. 1 | COMPILATION | Dragons' Den (at 0:00:00)