Dragons’ Den TrackerWhat Happened to Atomic Toys (renamed Moby Bikes) After Dragons’ Den?
Atomic Toys (renamed Moby Bikes) appeared on Dragons’ Den in 2005, Series 2 Episode 5. The business was a bmx style bikes. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Thomas O'Connell walked into the Den in 2005 with a bmx style bikes. They were asking for £200,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Thomas O'Connell left the Den without backing.
What Happened After the Show
Atomic Toys (renamed Moby Bikes) is one of those Den stories that actually lasted. Having appeared on the show in 2005, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Atomic Toys (renamed Moby Bikes) Still Available?
Yes. O'connell Mills Limited appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Generating Company, Masti Games, Natural Burial, Back Beauty (BackBliss). Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- NI051234
- Registered Name
- O'CONNELL MILLS LIMITED
- Incorporated
- 2004-07-20 (ceased 2024-11-26)
- Company Type
- ltd
- SIC Codes
- 71129
- Registered Address
- 2 New Street, Dungiven, BT47 4LJ
- Accounts
- micro-entity (period ending 2023-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £13553
- Employees
- 0
- Period
- 2022-04-01 to 2023-03-31
- Officers
-
O'CONNELL, Gerard
— secretary
2 New Street, Dungiven, BT47 4LJ
-
MILLS, Kenneth Samuel
— director
121 Drumlish Road, Dromore, Omagh, BT78 3BY
-
O'CONNELL, Gerard
— director
2 New Street, Dungiven, BT47 4LJ
-
O'CONNELL, Thomas
— secretary (resigned 2021-11-30)
New Street, Dungiven, County Londonderry, BT47 4LJ
-
O'CONNELL, Thomas
— director (resigned 2021-11-30)
New Street, Dungiven, BT47 4LJ
-
O'CONNELL, Gerard
— secretary