Dragons’ Den TrackerWhat Happened to Atomic Toys (renamed Moby Bikes) After Dragons’ Den?
Atomic Toys (renamed Moby Bikes) appeared on Dragons’ Den in 2005, Series 2 Episode 5. The business was a bmx style bikes. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Thomas O'Connell walked into the Den in 2005 with a bmx style bikes. They were asking for £200,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Thomas O'Connell left the Den without backing.
What Happened After the Show
Atomic Toys (renamed Moby Bikes) is one of those Den stories that actually lasted. Having appeared on the show back in 2005, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Atomic Toys (renamed Moby Bikes) Still in Business?
Yes. Atomic Toys (renamed Moby Bikes) appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Generating Company, Masti Games, Natural Burial, Back Beauty (BackBliss). Each has its own story of what happened after the Den.
