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What Happened to Baskit Geni After Dragons’ Den?

Baskit Geni appeared on Dragons’ Den in 2011, Series 9 Episode 5. The business was a anti-theft device for gardeners. No deal was made — the Dragons decided not to invest. The company was dissolved in 2017.

The Pitch

Jacqueline Williams and Gerald Parker walked into the Den in 2011 with a anti-theft device for gardeners. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jacqueline Williams and Gerald Parker left the Den without backing.

What Happened After the Show

Baskit Geni did not survive long-term. The company was dissolved in 2017, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Baskit Geni Still in Business?

No. Baskit Geni is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at BoginaBag, JogPost Limited, Polkadot Pantomimes, Feeding Your Imagination. Each has its own story of what happened after the Den.

Companies House Data

Status
dissolved
Company Number
09562746
Registered Name
BASKIT GENI LIMITED
Incorporated
2015-04-27 (ceased 2017-07-11)
Company Type
ltd
SIC Codes
46900
Registered Address
14 Knightsbridge Crescent, Stirchley, Telford, Shropshire, TF3 1BN, United Kingdom
Accounts
total-exemption-small (period ending 2016-04-30)
Latest Financials
Period
2015-04-27 to 30 April 2016
Officers
  • WILLIAMS, Jacqueline Joan — director
    14, Knightsbridge Crescent, Stirchley, Telford, Shropshire, TF3 1BN, United Kingdom