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What Happened to BoginaBag After Dragons’ Den?

BoginaBag appeared on Dragons’ Den in 2011, Series 9 Episode 5. The business was a lightweight, portable toilet. They secured investment from Theo Paphitis on the show. The company was dissolved in 2018.

The Pitch

Kate Castle walked into the Den in 2011 with a lightweight, portable toilet. They were asking for £50,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Theo Paphitis offered £50,000 for 30%, and Kate Castle accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

BoginaBag did not survive long-term. The company was dissolved in 2018, some 7 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is BoginaBag Still Available?

No. Gear to Go Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at JogPost Limited, Polkadot Pantomimes, Feeding Your Imagination, Flaggo!. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06393513
Registered Name
GEAR TO GO LIMITED
Incorporated
2007-10-09 (ceased 2018-07-17)
Company Type
ltd
SIC Codes
47640
Registered Address
Ryman House, Savoy Road, Crewe, Cheshire, CW1 6NA
Accounts
micro-entity (period ending 2017-04-30)
Latest Financials
Total Assets Less Liabilities
£50243
Period
2016-05-01 to 30 April 2017
Officers
  • CASTLE, Kate Emily — director
    24, Wentworth Grange, Winchester, Hampshire, SO22 4HZ, United Kingdom
  • CASTLE, Mark James — secretary (resigned 2009-10-10)
    Briarleas, Field Way Compton, Winchester, SO21 2AF
  • MANTZ, Ann — secretary (resigned 2017-11-30)
    22-24, Worple Road, Wimbeldon, London, SW19 4DD, United Kingdom
  • SOULSBY, Ian — secretary (resigned 2011-07-27)
    Briarleas, Field Way, Compton, Winchester, Hampshire, SO21 2AF, England
← Series 9 ← Episode 5