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What Happened to Feeding Your Imagination After Dragons’ Den?

Feeding Your Imagination appeared on Dragons’ Den in 2011, Series 9 Episode 5. The business was a range of chocolate bars. No deal was made — the Dragons decided not to invest. The company was dissolved in 2022.

The Pitch

Paul Da-Costa-Greaves walked into the Den in 2011 with a range of chocolate bars. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Paul Da-Costa-Greaves left the Den without backing.

What Happened After the Show

Feeding Your Imagination did not survive long-term. The company was dissolved in 2022, some 11 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Feeding Your Imagination Still in Business?

No. Feeding Your Imagination is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at BoginaBag, JogPost Limited, Polkadot Pantomimes, Flaggo!. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
04935784
Registered Name
FEEDING YOUR IMAGINATION LIMITED
Incorporated
2003-10-17 (ceased 2022-03-01)
Company Type
ltd
SIC Codes
10890, 46360
Registered Address
Castle Mead, Lower Castle Street, Bristol, BS1 3AG, England
Accounts
micro-entity (period ending 2019-03-31)
Latest Financials
Total Assets Less Liabilities
£24238
Period
2018-04-01 to 2019-03-31
Officers
  • DA COSTA GREAVES, Paul — secretary
    Feeding Your Imagination Castlemead, Lower Castle Street, Bristol, Avon, BS1 3AG, United Kingdom
  • DA COSTA GREAVES, Paul — director
    Castle Mead, Lower Castle Street, Bristol, BS1 3AG, England
  • TEMPLE SECRETARIES LIMITED — corporate-nominee-secretary (resigned 2003-10-17)
    788-790 Finchley Road, London, NW11 7TJ
  • DA COSTA GREAVES, Carl — director (resigned 2008-10-22)
    51 Quebec Quay, Liverpool, Merseyside, L3 4EP
  • WRIGHT, Mark — director (resigned 2011-11-29)
    Cherry Tree Cottage, Townsend, Almondsbury, Bristol, BS32 4EN, United Kingdom
  • COMPANY DIRECTORS LIMITED — corporate-nominee-director (resigned 2003-10-17)
    788-790 Finchley Road, London, NW11 7TJ
← Series 9 ← Episode 5