Dragons’ Den TrackerWhat Happened to JogPost Limited After Dragons’ Den?
JogPost Limited appeared on Dragons’ Den in 2011, Series 9 Episode 5. The business was a direct marketing company specialising in leaflet distribution. They secured investment from Deborah Meaden on the show. The business is still active today.
The Pitch
Henry Buckley and JJ Harding walked into the Den in 2011 with a direct marketing company specialising in leaflet distribution. They were asking for £50,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden offered £50,000 for 20%, and Henry Buckley and JJ Harding accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
JogPost Limited is one of those Den stories that actually lasted. Having appeared on the show back in 2011, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is JogPost Limited Still in Business?
Yes. JogPost Limited appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at BoginaBag, Polkadot Pantomimes, Feeding Your Imagination, Flaggo!. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 06619052
- Registered Name
- JOGPOST LIMITED
- Incorporated
- 2008-06-13 (ceased 2024-02-29)
- Company Type
- ltd
- SIC Codes
- 53202
- Registered Address
- 29th Floor 40 Bank Street, London, E14 5NR
- Accounts
- micro-entity (period ending 2020-05-31)
- Latest Financials
- Total Assets Less Liabilities
- £351741
- Employees
- 2
- Period
- 2019-06-01 to 2020-05-31
- Officers
-
PRECI, Valentin
— director
Flat 11, 104 Gloucester Road, London, SW7 4RH, England
-
BUCKLEY, Henry Charles
— director (resigned 2020-09-14)
Unit 7, River Brent Business Park, Trumpers Way, London, W7 2QA, England
-
HARDING, John Yaseen
— director (resigned 2020-09-14)
Unit 7, River Brent Business Park, Trumpers Way, London, W7 2QA, England
-
PRECI, Valentin
— director