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What Happened to JogPost Limited After Dragons’ Den?

JogPost Limited appeared on Dragons’ Den in 2011, Series 9 Episode 5. The business was a direct marketing company specialising in leaflet distribution. They secured investment from Deborah Meaden on the show. The business is still active today.

The Pitch

Henry Buckley and JJ Harding walked into the Den in 2011 with a direct marketing company specialising in leaflet distribution. They were asking for £50,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £50,000 for 20%, and Henry Buckley and JJ Harding accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

JogPost Limited is one of those Den stories that actually lasted. Having appeared on the show in 2011, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is JogPost Limited Still Available?

Yes. JHB Adventures Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at BoginaBag, Polkadot Pantomimes, Feeding Your Imagination, Flaggo!. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
09254160
Registered Name
JHB ADVENTURES LIMITED
Incorporated
2014-10-08
Company Type
ltd
SIC Codes
82990
Registered Address
Unit 16 Warnford Business Centre, Clayton Road, Hayes, UB3 1BQ, England
Accounts
unaudited-abridged (period ending 2024-10-31)
Latest Financials
Total Assets Less Liabilities
£22731
Employees
5
Period
2023-11-01 to 2024-10-31
Officers
  • BUCKLEY, Henry Charles — director
    The Lodge, Falcutt, Brackley, NN13 5QZ, England
  • HARDING, John Yaseen — director
    50, Oak Hill, Wood Street Village, Guildford, GU3 3ER, England
  • KERR, Leilani Gemma Miranda — director
    26, Richford Street, London, W6 7HH, England
  • HARDING, Jamie Amir — director (resigned 2021-03-03)
    16 Gunnersbury Close, Chiswick High Road, London, W4 4AH, England
← Series 9 ← Episode 5