Dragons’ Den TrackerWhat Happened to Bobo Buddies After Dragons’ Den?
Bobo Buddies appeared on Dragons’ Den in 2014, Series 11 Episode 12. The business was a backpack, pillow and blanket in one.. They secured investment from Peter Jones and Deborah Meaden on the show. The business is still active today.
The Pitch
James Roupell walked into the Den in 2014 with a backpack, pillow and blanket in one.. They were asking for £50,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Deborah Meaden offered £50,000 for 40% (30% after money invested is repaid), and James Roupell accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Bobo Buddies is one of those Den stories that actually lasted. Having appeared on the show in 2014, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Bobo Buddies Still Available?
Yes. Starjump Designs Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at LUX Creations Ltd (renamed Clear Notes), Fashion design house (Purl Alpaca Designs Limited), Cheeky Chompers, Treatment Saver. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08012997
- Registered Name
- STARJUMP DESIGNS LTD
- Incorporated
- 2012-03-30
- Company Type
- ltd
- SIC Codes
- 46410, 47650, 47910, 74100
- Registered Address
- 49b Elystan Place, London, SW3 3JY, England
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £14268
- Employees
- 0
- Period
- 1 April 2024 to 31 March 2025
- Officers
-
ROUPELL, James
— director
49b, Elystan Place, London, SW3 3JY, England
-
ROUPELL, James
— director