Dragons’ Den Tracker

The Pitch

John MacLeod walked into the Den in 2014 with a design company for stationary papers. They were asking for £50,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and John MacLeod left the Den without backing.

What Happened After the Show

LUX Creations Ltd (renamed Clear Notes) did not survive long-term. The company was dissolved in 2017, only 3 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is LUX Creations Ltd (renamed Clear Notes) Still Available?

No. Lux Creations Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Bobo Buddies, Fashion design house (Purl Alpaca Designs Limited), Cheeky Chompers, Treatment Saver. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

Luxe Collective Impresses The Dragons With Their £8.5 Million Sales | Dragons' Den

▶

Dragons Blown Away by Ingenius Wall Threading Device | Dragons' Den

▶

Is This The Best Prepared Pitch EVER On Dragons' Den? | Dragons' Den