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What Happened to Fashion design house (Purl Alpaca Designs Limited) After Dragons’ Den?

Fashion design house (Purl Alpaca Designs Limited) appeared on Dragons’ Den in 2014, Series 11 Episode 12. The business was a wool based knitting patterns for clothing. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Tracy Birch and Kari-Helene Rane walked into the Den in 2014 with a wool based knitting patterns for clothing. They were asking for £125,000 in exchange for 25% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Tracy Birch and Kari-Helene Rane left the Den without backing.

What Happened After the Show

Fashion design house (Purl Alpaca Designs Limited) is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Fashion design house (Purl Alpaca Designs Limited) Still in Business?

Yes. Fashion design house (Purl Alpaca Designs Limited) appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Bobo Buddies, LUX Creations Ltd (renamed Clear Notes), Cheeky Chompers, Treatment Saver. Each has its own story of what happened after the Den.

Watch the Pitch