Dragons’ Den Tracker

The Pitch

Julie Wilson and Amy Livingstone walked into the Den in 2014 with a baby bibs. They were asking for £70,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Julie Wilson and Amy Livingstone left the Den without backing.

What Happened After the Show

Cheeky Chompers is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Cheeky Chompers Still in Business?

Yes. Cheeky Chompers appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Bobo Buddies, LUX Creations Ltd (renamed Clear Notes), Fashion design house (Purl Alpaca Designs Limited), Treatment Saver. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Cheeky Chompers: Dragons Den, Five Years On!

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Our Dragons' Den Experience (turn your volume up!)

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So what does Peter Jones think of our Neckerchews?!