Dragons’ Den TrackerWhat Happened to Cheeky Chompers After Dragons’ Den?
Cheeky Chompers appeared on Dragons’ Den in 2014, Series 11 Episode 12. The business was a baby bibs. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Julie Wilson and Amy Livingstone walked into the Den in 2014 with a baby bibs. They were asking for £70,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Julie Wilson and Amy Livingstone left the Den without backing.
What Happened After the Show
Cheeky Chompers is one of those Den stories that actually lasted. The business has now been trading for around 3 years since the pitch.
Is Cheeky Chompers Still Available?
Yes. Parentease Innovations Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Bobo Buddies, LUX Creations Ltd (renamed Clear Notes), Fashion design house (Purl Alpaca Designs Limited), Treatment Saver. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC781728
- Registered Name
- PARENTEASE INNOVATIONS LTD
- Incorporated
- 2023-09-07
- Company Type
- ltd
- SIC Codes
- 46420
- Registered Address
- 4 Dryden Grove, Roslin, EH25 9LQ, United Kingdom
- Accounts
- micro-entity (period ending 2025-01-31)
- Latest Financials
- Total Assets Less Liabilities
- -8668
- Employees
- 2
- Period
- 01/02/2024 to 31/01/2025
- Officers
-
LIVINGSTONE, Amy
— director
4 Dryden Grove, Roslin, EH25 9LQ, United Kingdom
-
WILSON, Julie
— director
2 Pentland Gardens, Edinburgh, EH10 6NW, United Kingdom
-
LIVINGSTONE, Amy
— director