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What Happened to British Cassis After Dragons’ Den?

British Cassis appeared on Dragons’ Den in 2015, Series 13 Episode 8. The business was a wine crafting company. They secured investment from Deborah Meaden, Peter Jones and Sarah Willingham on the show. The business is still active today.

The Pitch

Jo Hilditch walked into the Den in 2015 with a wine crafting company. They were asking for £50,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden, Peter Jones and Sarah Willingham offered £50,000 for 40% / 35 / 20, and Jo Hilditch accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

British Cassis is one of those Den stories that actually lasted. Having appeared on the show in 2015, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is British Cassis Still Available?

Yes. White Heron Brands Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Old London Underground Company, Gumigem Ltd, Hot Diggidy Dog, Ride25. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
10201066
Registered Name
WHITE HERON BRANDS LIMITED
Incorporated
2016-05-26
Company Type
ltd
SIC Codes
11030
Registered Address
Next End Farm Lyonshall Kington, Herefordshire, Kington, HR5 3JA, United Kingdom
Accounts
total-exemption-full (period ending 2025-06-30)
Latest Financials
Total Assets Less Liabilities
-173593
Employees
1
Period
1.7.24 to 30.6.25
Officers
  • HILDITCH, Ian Graham — director
    Next End Farm Lyonshall, Kington, Herefordshire, Kington, HR5 3JA, United Kingdom
  • HILDITCH, Joanna — director
    Next End Farm Lyonshall, Kington, Herefordshire, Kington, HR5 3JA, United Kingdom
  • ANDREW, Peter John — director (resigned 2019-11-25)
    5, Duporth Bay, Duporth, St. Austell, Cornwall, PL26 6AG
← Series 13 ← Episode 8