Dragons’ Den Tracker

The Pitch

Jenny McLaughlan and Lorraine Young walked into the Den in 2015 with a range of children's products for teething and chewing aids for the sensory market. They were asking for £30,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jenny McLaughlan and Lorraine Young left the Den without backing.

What Happened After the Show

Gumigem Ltd did not survive long-term. The company was dissolved in 2025, some 10 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Gumigem Ltd Still in Business?

No. Gumigem Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at British Cassis, Old London Underground Company, Hot Diggidy Dog, Ride25. Each has its own story of what happened after the Den.

Watch the Pitch

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