Dragons’ Den TrackerWhat Happened to Ride25 After Dragons’ Den?
Ride25 appeared on Dragons’ Den in 2015, Series 13 Episode 8. The business was a cycling adventure holidays. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
John Readman walked into the Den in 2015 with a cycling adventure holidays. They were asking for £250,000 in exchange for 25% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and John Readman left the Den without backing.
What Happened After the Show
Ride25 is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Ride25 Still in Business?
Yes. Ride25 appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at British Cassis, Old London Underground Company, Gumigem Ltd, Hot Diggidy Dog. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08878076
- Registered Name
- RIDE25 LIMITED
- Incorporated
- 2014-02-05
- Company Type
- ltd
- SIC Codes
- 79120
- Registered Address
- The Hyde, Hambleden, Henley-On-Thames, RG9 6SY, England
- Accounts
- total-exemption-full (period ending 2025-12-31)
- Latest Financials
- Total Assets Less Liabilities
- -192135
- Employees
- 2
- Period
- 1.1.25 to 31.12.25
- Officers
-
HAMILTON, James Robert Scott
— director
The Hyde, Hambleden, Henley-On-Thames, RG9 6SY, England
-
READMAN, John Edward
— director
The Hyde, Hambleden, Henley-On-Thames, RG9 6SY, England
-
HAMILTON, James Robert Scott
— director