Dragons’ Den TrackerWhat Happened to Hot Diggidy Dog After Dragons’ Den?
Hot Diggidy Dog appeared on Dragons’ Den in 2015, Series 13 Episode 8. The business was a spicy pepper sauces. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Simon Llewellyn walked into the Den in 2015 with a spicy pepper sauces. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Simon Llewellyn left the Den without backing.
What Happened After the Show
Hot Diggidy Dog is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Hot Diggidy Dog Still in Business?
Yes. Hot Diggidy Dog appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at British Cassis, Old London Underground Company, Gumigem Ltd, Ride25. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 06922319
- Registered Name
- HOT DIGGIDY DOG LIMITED
- Incorporated
- 2009-06-02
- Company Type
- ltd
- SIC Codes
- 10840
- Registered Address
- Unit 1 Atlantic Trading Estate, Barry, CF63 3RF, Wales
- Accounts
- micro-entity (period ending 2020-06-30)
- Latest Financials
- Total Assets Less Liabilities
- £328112
- Employees
- 4
- Period
- 1 July 2019 to 30 June 2020
- Officers
-
LLEWELLYN, Simon Andrew
— director
Unit 1, Atlantic Trading Estate, Barry, CF63 3RF, Wales
-
LLEWELLYN, Simon Andrew
— director