Dragons’ Den TrackerWhat Happened to Cloven Hoof Rum After Dragons’ Den?
Cloven Hoof Rum appeared on Dragons’ Den in 2019, Series 17 Episode 1. The business was a imported rum from guyana & trinidad. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Paul Stanley walked into the Den in 2019 with a imported rum from guyana & trinidad. They were asking for £50,000 in exchange for 5% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Paul Stanley left the Den without backing.
What Happened After the Show
Cloven Hoof Rum is one of those Den stories that actually lasted. Having appeared on the show in 2019, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Cloven Hoof Rum Still Available?
Yes. Guilty Libations Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Flush Brush, Tancream, Scrumbles, Irish Black Butter. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10319529
- Registered Name
- GUILTY LIBATIONS LIMITED
- Incorporated
- 2016-08-09
- Company Type
- ltd
- SIC Codes
- 11010, 46342
- Registered Address
- 39 Portsmouth Wood Close, Lindfield, Haywards Heath, West Sussex, RH16 2DQ, England
- Accounts
- total-exemption-full (period ending 2019-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £5944
- Period
- 9.8.16 to 31.12.17
- Officers
-
STANLEY, Paul
— director
39, Portsmouth Wood Close, Lindfield, Haywards Heath, West Sussex, RH16 2DQ, England
-
STANLEY, Paul
— director