Dragons’ Den Tracker

The Pitch

Paul Stanley walked into the Den in 2019 with a imported rum from guyana & trinidad. They were asking for £50,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Paul Stanley left the Den without backing.

What Happened After the Show

Cloven Hoof Rum is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Cloven Hoof Rum Still in Business?

Yes. Cloven Hoof Rum appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Flush Brush, Tancream, Scrumbles, Irish Black Butter. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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This Pitch Raises Hell In The Den | Dragons' Den