Dragons’ Den Tracker

The Pitch

Katy Foxcroft and Gillian Robson walked into the Den in 2019 with a sun block and moisturiser. They were asking for £75,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman and Sara Davies offered £75,000 for 25% (Investment split at 12.5% per Dragon.), and Katy Foxcroft and Gillian Robson accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Tancream is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Tancream Still in Business?

Yes. Tancream appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Flush Brush, Scrumbles, Cloven Hoof Rum, Irish Black Butter. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Tanning Products | Vol 1 | Dragons' Den (at 26:26)