Dragons’ Den Tracker

The Pitch

Tom Keen walked into the Den in 2019 with a alternative toilet cleaner. They were asking for £50,000 in exchange for 33% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies offered £50,000 for 33%, and Tom Keen accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Flush Brush did not survive long-term. The company was dissolved in 2024, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Flush Brush Still in Business?

No. Flush Brush is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Tancream, Scrumbles, Cloven Hoof Rum, Irish Black Butter. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Product Designer Reinvents The Toilet Brush | Dragons’ Den

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A Flushed Entrepreneur Pitches Her Invention 'Bog In A Bag' | Dragons' Den