Dragons’ Den Tracker

The Pitch

Aneisha Soobrooyen and Jack Walker walked into the Den in 2019 with a gut friendly food for cats and dogs. They were asking for £60,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £60,000 for 20%, and Aneisha Soobrooyen and Jack Walker accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Scrumbles is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Scrumbles Still in Business?

Yes. Scrumbles appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Flush Brush, Tancream, Cloven Hoof Rum, Irish Black Butter. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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“Everything You’re Doing Is Very Easy To Replicate” | Dragons’ Den

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Top 3 Dog Pitches From Animal Loving Entrepreneurs | Vol.1 | COMPILATION | Dragons' Den

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Dragons’ Den star addresses 'difficult' impact of Brexit on business: 'Tricky to get over'