Dragons’ Den TrackerWhat Happened to Cream Cutie After Dragons’ Den?
Cream Cutie appeared on Dragons’ Den in 2007, Series 5 Episode 5. The business was a wine based chocolate orange cream liqueur. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.
The Pitch
Anne Hempstock walked into the Den in 2007 with a wine based chocolate orange cream liqueur. They were asking for £150,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Anne Hempstock left the Den without backing.
What Happened After the Show
Cream Cutie did not survive long-term. The company was dissolved in 2015, some 8 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Cream Cutie Still in Business?
No. Cream Cutie is no longer in business. Based on available records, the company is dissolved (2015).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Water Buoy, HungryHouse, Virtual Puppet, Twin Peaked Hats. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 13960689
- Registered Name
- CUTIE LTD
- Incorporated
- 2022-03-07
- Company Type
- ltd
- SIC Codes
- 68100, 68209
- Registered Address
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- Accounts
- dormant (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £1
- Period
- 2024-04-01 to 2025-03-31
- Officers
-
LIN, Sensen
— secretary
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
-
LIN, Sensen
— director
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
-
LIN, Sensen
— secretary