Den Tracker logoDragons’ Den Tracker

What Happened to Cream Cutie After Dragons’ Den?

Cream Cutie appeared on Dragons’ Den in 2007, Series 5 Episode 5. The business was a wine based chocolate orange cream liqueur. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.

The Pitch

Anne Hempstock walked into the Den in 2007 with a wine based chocolate orange cream liqueur. They were asking for £150,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Anne Hempstock left the Den without backing.

What Happened After the Show

Cream Cutie did not survive long-term. The company was dissolved in 2015, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Cream Cutie Still Available?

No. Balliol Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Water Buoy, HungryHouse, Virtual Puppet, Twin Peaked Hats. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
SC255200
Registered Name
BALLIOL LTD.
Incorporated
2003-09-02 (ceased 2015-01-23)
Company Type
ltd
SIC Codes
56290
Registered Address
Messrs Hewats, 63 King Street, Castle Douglas, DG7 1AG
Accounts
total-exemption-small (period ending 2013-09-30)
Officers
  • HEMPSTOCK, Anne — secretary
    East Auchensheen, Colvend, Dalbeattie, Kirkcudbrightshire, DG5 4QW
  • HEMPSTOCK, Anne — director
    East Auchensheen, Colvend, Dalbeattie, Kirkcudbrightshire, DG5 4QW
  • OSWALDS OF EDINBURGH LIMITED — corporate-nominee-secretary (resigned 2003-09-29)
    24 Great King Street, Edinburgh, EH3 6QN
  • HEMPSTOCK, John — director (resigned 2013-10-15)
    East Auchensheen, Colvend, Dalbeattie, DG5 4QW
  • JORDANS (SCOTLAND) LIMITED — corporate-nominee-director (resigned 2003-09-29)
    24 Great King Street, Edinburgh, EH3 6QN
← Series 5 ← Episode 5