Dragons’ Den TrackerWhat Happened to Cush'n'Shade After Dragons’ Den?
Cush'n'Shade appeared on Dragons’ Den in 2007, Series 5 Episode 4. The business was a fold-away screen that acts as a cushion and sun shade. They secured investment from Deborah Meaden & Peter Jones on the show. The business is still active today.
The Pitch
Jamie Jenkinson walked into the Den in 2007 with a fold-away screen that acts as a cushion and sun shade. They were asking for £100,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden & Peter Jones offered £100,000 for 40%, and Jamie Jenkinson accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Cush'n'Shade is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Cush'n'Shade Still in Business?
Yes. Cush'n'Shade appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Reestore, Tipsy Feet, Dance Of The Goblins (Goblin Films Ltd), Moo-Vit. Each has its own story of what happened after the Den.
