Dragons’ Den Tracker

The Pitch

Helen Jones and Sancha Hopkins walked into the Den in 2007 with a slippers storage bag designed to relieve heel pain. They were asking for £60,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Helen Jones and Sancha Hopkins left the Den without backing.

What Happened After the Show

Tipsy Feet did not survive long-term. The company was dissolved in 2012, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Tipsy Feet Still in Business?

No. Tipsy Feet is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Reestore, Cush'n'Shade, Dance Of The Goblins (Goblin Films Ltd), Moo-Vit. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Clean Heels - Dragons' Den: Series 12 Episode 7 - BBC2