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What Happened to Reestore After Dragons’ Den?

Reestore appeared on Dragons’ Den in 2007, Series 5 Episode 4. The business was a functional pieces of furniture from waste objects. They secured investment from Deborah Meaden & Theo Paphitis on the show. The business is still active today.

The Pitch

Max McMurdo walked into the Den in 2007 with a functional pieces of furniture from waste objects. They were asking for £50,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden & Theo Paphitis offered £50,000 for 30%, and Max McMurdo accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Reestore is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Reestore Still in Business?

Yes. Reestore appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Cush'n'Shade, Tipsy Feet, Dance Of The Goblins (Goblin Films Ltd), Moo-Vit. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
04616242
Registered Name
REE STORE LIMITED
Incorporated
2002-12-12
Company Type
ltd
SIC Codes
38320
Registered Address
Building 18, Gateway 1000 Arlington Business Park, Whittle Way, Stevenage, SG1 2FP, England
Accounts
micro-entity (period ending 2025-06-30)
Latest Financials
Total Assets Less Liabilities
-231209
Employees
1
Period
2024-07-01 to 2025-06-30
Officers
  • MCMURDO, Maxwell John Todd — director
    Building 18, Gateway 1000, Arlington Business Park, Whittle Way, Stevenage, SG1 2FP, England
  • MANTZ, Ann Elizabeth — secretary (resigned 2009-03-31)
    11 Iris Road, Bisley, Surrey, GU4 9HG
  • MCMURDO, Agnes Burt — secretary (resigned 2022-11-10)
    Richmond House, Walkern Road, Stevenage, Hertfordshire, SG1 3QP, England
  • MCMURDO, Maxwell John — secretary (resigned 2007-09-17)
    18 Cottage Road, Sandy, Bedfordshire, SG19 1DE
  • KEY LEGAL SERVICES (SECRETARIAL) LIMITED — corporate-nominee-secretary (resigned 2002-12-12)
    20 Station Road, Radyr, Cardiff, CF15 8AA
  • KEY LEGAL SERVICES (NOMINEES) LIMITED — corporate-nominee-director (resigned 2002-12-12)
    20 Station Road, Radyr, Cardiff, CF15 8AA
← Series 5 ← Episode 4