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What Happened to Moo-Vit After Dragons’ Den?

Moo-Vit appeared on Dragons’ Den in 2007, Series 5 Episode 4. The business was a fruit flavoured milk smoothies. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

John Nairn walked into the Den in 2007 with a fruit flavoured milk smoothies. They were asking for £160,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and John Nairn left the Den without backing.

What Happened After the Show

Moo-Vit is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Moo-Vit Still in Business?

Yes. Moo-Vit appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Reestore, Cush'n'Shade, Tipsy Feet, Dance Of The Goblins (Goblin Films Ltd). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
SC437897
Registered Name
MOOVIT LTD
Incorporated
2012-11-29
Company Type
ltd
SIC Codes
49410
Registered Address
Loch House Farm, Slamannan, Falkirk, FK1 3DB, Scotland
Accounts
dormant (period ending 2024-11-30)
Latest Financials
Total Assets Less Liabilities
£0
Employees
0
Period
1.12.23 to 30.11.24
Officers
  • HEPBURN, Heather Robina — secretary
    Loch House Farm, Slamannan, Falkirk, FK1 3DB, Scotland
  • HEPBURN, Heather Robina — director
    Loch House Farm, Slamannan, Falkirk, FK1 3DB, Scotland
  • HEPBURN, Robert John — director
    4, Stravaig Walk, Paisley, PA2 0RY, United Kingdom
  • HEPBURN, Brooke — secretary (resigned 2015-03-31)
    4, Stravaig Walk, Paisley, PA2 0RY, United Kingdom
← Series 5 ← Episode 4