Dragons’ Den Tracker

The Pitch

Mike Shore walked into the Den in 2020 with a bottles made from corn plants as opposed to plastic. They were asking for £50,000 in exchange for 33% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman and Tej Lalvani offered £50,000 for 33%, and Mike Shore accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Eco For Life is one of those Den stories that actually lasted. Having appeared on the show back in 2020, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Eco For Life Still in Business?

Yes. Eco For Life appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Fliptop, Vite Brain, JustWears, Zipusin. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 5 Eco Friendly Products In The Den | Vol 1 | COMPILATION | Dragons' Den (at 0:35:54)