Dragons’ Den Tracker

The Pitch

Robert Thorp walked into the Den in 2020 with a nootropics infused drinks and snacks. They were asking for £45,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman offered £45,000 for 25%, and Robert Thorp accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Vite Brain did not survive long-term. The company was dissolved in 2023, only 3 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Vite Brain Still Available?

No. Vite Naturals Limited is no longer in business. Companies House records show the company is in liquidation.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Eco For Life, Fliptop, JustWears, Zipusin. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 5 Best Young Entrepreneurs | Dragons' Den (at 00:01)

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Top 3 Times An Entrepreneurs Side Business Is More Interesting | Vol.1| COMPILATION | Dragons' Den (at 00:00)