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What Happened to Zipusin After Dragons’ Den?

Zipusin appeared on Dragons’ Den in 2020, Series 17 Episode 13. The business was a jacket expander panel for pregnant women and baby carriers. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Kate Bell (businesswoman) walked into the Den in 2020 with a jacket expander panel for pregnant women and baby carriers. They were asking for £50,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Kate Bell (businesswoman) left the Den without backing.

What Happened After the Show

Zipusin is one of those Den stories that actually lasted. Having appeared on the show in 2020, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Zipusin Still Available?

Yes. Alternity Apparel Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Eco For Life, Fliptop, Vite Brain, JustWears. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
09215597
Registered Name
ALTERNITY APPAREL LTD
Incorporated
2014-09-12
Company Type
ltd
SIC Codes
47910
Registered Address
7 Lynwood Court, Priestlands Place, Lymington, Hampshire, SO41 9GA, United Kingdom
Accounts
micro-entity (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
-59799
Employees
2
Period
1.4.24 to 31.3.25
Officers
  • BURNETT, Lauren Louise — secretary
    7 Lynwood Court, Priestlands Place, Lymington, Hampshire, SO41 9GA, United Kingdom
  • BELL, Katrina Louise — director
    The Old White House, Bickton, Fordingbridge, Hampshire, SP6 2HA, England
  • HABEL, Gordon Daniel — director
    7 Lynwood Court, Priestlands Place, Lymington, Hampshire, SO41 9GA, United Kingdom
  • BELL, Nathan, Mr. — secretary (resigned 2023-01-24)
    The Old White House, Bickton, Fordingbridge, Hampshire, SP6 2HA, England
← Series 17 ← Episode 13