Dragons’ Den TrackerWhat Happened to JustWears After Dragons’ Den?
JustWears appeared on Dragons’ Den in 2020, Series 17 Episode 13. The business was a cellulosic fibre-based men's underwear range. They secured investment from Tej Lalvani on the show. The business is still active today.
The Pitch
Alex Walsh and Yang Liu walked into the Den in 2020 with a cellulosic fibre-based men's underwear range. They were asking for £80,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani offered £80,000 for 20%, and Alex Walsh and Yang Liu accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
JustWears is one of those Den stories that actually lasted. Having appeared on the show in 2020, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is JustWears Still Available?
Yes. Dreamore Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Eco For Life, Fliptop, Vite Brain, Zipusin. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09648740
- Registered Name
- DREAMORE LIMITED
- Incorporated
- 2015-06-19
- Company Type
- ltd
- SIC Codes
- 47910
- Registered Address
- 27 Swinton Street, London, WC1X 9NW, England
- Accounts
- total-exemption-full (period ending 2024-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £712429
- Employees
- 4
- Period
- 1 January 2024 to 31 December 2024
- Officers
-
LIU, Yang
— director
27, Swinton Street, London, WC1X 9NW, England
-
WALSH, Alexander James
— director
27, Swinton Street, London, WC1X 9NW, England
-
KENNELL, James Nugent
— director (resigned 2024-11-25)
3, Cadogan Gate, London, SW1X 0AS, England
-
MELLETT, Jake
— director (resigned 2017-10-23)
Flat 301, Bankside Lofts, 65 Hopton Street, London, SE1 9JL, England
-
WOLFSON, Andrew Daniel
— director (resigned 2023-08-18)
3, Cadogan Gate, London, SW1X 0AS, England
-
LIU, Yang
— director