Dragons’ Den TrackerWhat Happened to EnergyEGG (renamed Egg Lighting) After Dragons’ Den?
EnergyEGG (renamed Egg Lighting) appeared on Dragons’ Den in 2014, Series 11 Episode 11. The business was a energy-saving automatic sensors to switch off appliances when not needed. They secured investment from Piers Linney on the show. The business is still active today.
The Pitch
Brian O'Reilly walked into the Den in 2014 with a energy-saving automatic sensors to switch off appliances when not needed. They were asking for £50,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Piers Linney offered £50,000 for 30%%, and Brian O'Reilly accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
EnergyEGG (renamed Egg Lighting) is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is EnergyEGG (renamed Egg Lighting) Still in Business?
Yes. EnergyEGG (renamed Egg Lighting) appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at JK Worldwide (PlayAway Case), Karisma Kidz, Glow Faster, SuperTie. Each has its own story of what happened after the Den.
