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What Happened to SuperTie After Dragons’ Den?

SuperTie appeared on Dragons’ Den in 2014, Series 11 Episode 11. The business was a automatic knot tying tie. No deal was made — the Dragons decided not to invest. The company was dissolved in 2021.

The Pitch

Chris Gibson walked into the Den in 2014 with a automatic knot tying tie. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Chris Gibson left the Den without backing.

What Happened After the Show

SuperTie did not survive long-term. The company was dissolved in 2021, some 7 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is SuperTie Still in Business?

No. SuperTie is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at EnergyEGG (renamed Egg Lighting), JK Worldwide (PlayAway Case), Karisma Kidz, Glow Faster. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
SC338330
Registered Name
THE SUPERTIE COMPANY LIMITED
Incorporated
2008-02-25 (ceased 2021-08-31)
Company Type
ltd
SIC Codes
14190
Registered Address
2/14 East Pilton Farm Rigg, Edinburgh, EH5 2GD
Accounts
micro-entity (period ending 2020-08-31)
Latest Financials
Total Assets Less Liabilities
£4876
Employees
1
Period
1 March 2019 to 31 August 2020
Officers
  • VAN DER MERWE, Danielle — secretary
    59a, Princes Avenue, London, N3 2DA, England
  • MBM SECRETARIAL SERVICES LIMITED — corporate-secretary
    5th, Floor, 125 Princes Street, Edinburgh, EH2 4AD, United Kingdom
  • GIBSON, Chris David — director
    59a, Princes Avenue, London, N3 2DA, England
  • BEARD, Martin Leslie — director (resigned 2014-10-11)
    Tomdoran House, Glen Road, Dunblane, FK15 0DJ, United Kingdom
  • STRACHAN, Murray Alexander — director (resigned 2013-01-07)
    'The Barn', Mid Lecropt Steading, Carse Of Lecropt, Bridge Of Allan, Stirling, FK9 4ND, United Kingdom
← Series 11 ← Episode 11