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What Happened to JK Worldwide (PlayAway Case) After Dragons’ Den?

JK Worldwide (PlayAway Case) appeared on Dragons’ Den in 2014, Series 11 Episode 11. The business was a children's suitcases and games system combined. They secured investment from Duncan Bannatyne on the show. The company was dissolved in 2016.

The Pitch

Jo Kerley walked into the Den in 2014 with a children's suitcases and games system combined. They were asking for £60,000 in exchange for 35% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Duncan Bannatyne offered £60,000 for 35%, and Jo Kerley accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

JK Worldwide (PlayAway Case) did not survive long-term. The company was dissolved in 2016, only 2 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is JK Worldwide (PlayAway Case) Still in Business?

No. JK Worldwide (PlayAway Case) is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at EnergyEGG (renamed Egg Lighting), Karisma Kidz, Glow Faster, SuperTie. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07518596
Registered Name
JK WORLDWIDE LTD
Incorporated
2011-02-07 (ceased 2015-10-20)
Company Type
ltd
SIC Codes
46900
Registered Address
Unit 3, Knightsdale Road, Ipswich, Suffolk, IP1 4JJ
Accounts
total-exemption-small (period ending 2014-02-28)
Officers
  • KERLEY, Joanne Mary — secretary (resigned 2013-04-28)
    14, Trafalgar Close, Ipswich, Suffolk, IP4 5NS, England
  • KERLEY, Anthony David — director (resigned 2012-10-31)
    14, Trafalgar Close, Ipswich, Suffolk, IP4 5NS, England
  • KERLEY, Joanne Mary — director (resigned 2013-12-08)
    14, Trafalgar Close, Ipswich, Suffolk, IP4 5NS, England
  • MOORE, Sarah — director (resigned 2015-08-10)
    24, Lanark Road, Ipswich, IP4 3EJ, England
← Series 11 ← Episode 11