Dragons’ Den Tracker

The Pitch

Nicholas Bennett walked into the Den in 2019 with a camping tent rental service. They were asking for £75,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Nicholas Bennett left the Den without backing.

What Happened After the Show

Festival Bag did not survive long-term. The company was dissolved in 2024, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Festival Bag Still Available?

No. Festivalbag Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Sockitz, Snoozle, Good Nude Food, The Biscuit Baron. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 5 Festival Pitches In The Den | Dragons' Den (at 13:20)

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Top 5 Eco Friendly Products In The Den | Vol 1 | COMPILATION | Dragons' Den (at 0:49:35)