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What Happened to Sockitz After Dragons’ Den?

Sockitz appeared on Dragons’ Den in 2019, Series 17 Episode 6. The business was a electrical protection shields. They secured investment from Deborah Meaden and Theo Paphitis on the show. The business is still active today.

The Pitch

Richard Brook walked into the Den in 2019 with a electrical protection shields. They were asking for £100,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden and Theo Paphitis offered £100,000 for 40% (Equity reduces to 20% each when investment is paid back.), and Richard Brook accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Sockitz is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Sockitz Still in Business?

Yes. Sockitz appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Snoozle, Good Nude Food, The Biscuit Baron, Festival Bag. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06871784
Registered Name
SOCKITZ LIMITED
Incorporated
2009-04-07
Company Type
ltd
SIC Codes
27900
Registered Address
22 Kirton Road, Greetwell, Brigg, DN20 9PX, England
Accounts
micro-entity (period ending 2025-04-30)
Latest Financials
Total Assets Less Liabilities
£13753
Employees
1
Period
1 May 2024 to 30 April 2025
Officers
  • BROOK, Richard David — secretary
    22, Kirton Road, Greetwell, Brigg, DN20 9PX, England
  • BROOK, Richard David — director
    22, Kirton Road, Greetwell, Brigg, DN20 9PX, England
  • BEAN, Andrew James — director (resigned 2013-07-16)
    3, The Paddock, Hopton Lane, Mirfield, West Yorkshire, WF14 8JS, United Kingdom
  • KAHAN, Barbara — director (resigned 2009-04-07)
    788, Finchley Road, London, NW11 7TJ, England
  • SENIOR, Gregory Allen — director (resigned 2019-10-25)
    12, Lime Street, Ossett, West Yorkshire, WF5 0AQ, England