Dragons’ Den TrackerWhat Happened to Snoozle After Dragons’ Den?
Snoozle appeared on Dragons’ Den in 2019, Series 17 Episode 6. The business was a app rewarding users for non-phone usage with discount vouchers. No deal was made — the Dragons decided not to invest. The company was dissolved in 2022.
The Pitch
Philip Neale walked into the Den in 2019 with a app rewarding users for non-phone usage with discount vouchers. They were asking for £50,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Philip Neale left the Den without backing.
What Happened After the Show
Snoozle did not survive long-term. The company was dissolved in 2022, only 3 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Snoozle Still in Business?
No. Snoozle is no longer in business. Based on available records, the company is dissolved (2022).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Sockitz, Good Nude Food, The Biscuit Baron, Festival Bag. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 17013265
- Registered Name
- SNOOZLE LTD
- Incorporated
- 2026-02-04
- Company Type
- ltd
- SIC Codes
- 47749
- Registered Address
- 128 City Road, London, EC1V 2NX, United Kingdom
- Accounts
- N/A
- Officers
-
THORSTEINSDOTTIR, Lilja
— director
128, City Road, London, EC1V 2NX, United Kingdom
-
THORSTEINSDOTTIR, Lilja
— director