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What Happened to The Biscuit Baron After Dragons’ Den?

The Biscuit Baron appeared on Dragons’ Den in 2019, Series 17 Episode 6. The business was a biscuit subscription boxes. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Fraser McIntyre and Sophie Whittaker walked into the Den in 2019 with a biscuit subscription boxes. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Fraser McIntyre and Sophie Whittaker left the Den without backing.

What Happened After the Show

The Biscuit Baron is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is The Biscuit Baron Still in Business?

Yes. The Biscuit Baron appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Sockitz, Snoozle, Good Nude Food, Festival Bag. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
SC571561
Registered Name
THE BISCUIT BARON LTD
Incorporated
2017-07-19
Company Type
ltd
SIC Codes
47910, 52103, 56290
Registered Address
18-20 Smith Street, Dalry, KA24 5BZ, Scotland
Accounts
micro-entity (period ending 2024-07-31)
Latest Financials
Total Assets Less Liabilities
-47108
Employees
2
Period
1 August 2023
Officers
  • MCINTYRE, Fraser — director
    2, Auchincloch Drive, Banknock, Bonnybridge, Falkirk, FK4 1LB, Scotland
  • WHITTAKER, Sophie Louise — director
    18-20, Smith Street, Dalry, KA24 5BZ, Scotland
  • KERR, Roxanne — director (resigned 2018-01-28)
    Lower Flat, Briglands Estate, Rumbling Bridge, KY13 0PS, United Kingdom