Dragons’ Den TrackerWhat Happened to Floataway After Dragons’ Den?
Floataway appeared on Dragons’ Den in 2007, Series 5 Episode 5. The business was a floatation therapy tanks. No deal was made — the Dragons decided not to invest. The company was sold in 2013.
The Pitch
Virginia and Colin Stanwell-Smith walked into the Den in 2007 with a floatation therapy tanks. They were asking for £180,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Virginia and Colin Stanwell-Smith left the Den without backing.
What Happened After the Show
Floataway did not survive long-term. The company was dissolved in 2013, some 6 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Floataway Still in Business?
No. Floataway is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Water Buoy, HungryHouse, Virtual Puppet, Twin Peaked Hats. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 08600568
- Registered Name
- FLOATAWAY LIMITED
- Incorporated
- 2013-07-08 (ceased 2026-01-20)
- Company Type
- ltd
- SIC Codes
- 63990
- Registered Address
- 46 Mandarin Way, Alvaston, Derby, Derbyshire, DE24 8YE, England
- Accounts
- total-exemption-full (period ending 2025-07-31)
- Latest Financials
- Total Assets Less Liabilities
- £3207
- Employees
- 1
- Period
- 2024-08-01 to 31 July 2025
- Officers
-
BROWN, Richard Thomas
— director
46, Mandarin Way, Alvaston, Derby, Derbyshire, DE24 8YE, England
-
BROWN, Anthony
— director (resigned 2014-07-04)
4, Kiwi Drive, Alvaston, Derby, DE24 8NN, England
-
BROWN, Richard Thomas
— director