Dragons’ Den TrackerWhat Happened to FV Generation LTD After Dragons’ Den?
FV Generation LTD appeared on Dragons’ Den in 2006, Series 3 Episode 4. The business was a refrigeration tool to preserve freshness of meat and vegetables. No deal was made — the Dragons decided not to invest. The company was dissolved in 2007.
The Pitch
Roark McMaster walked into the Den in 2006 with a refrigeration tool to preserve freshness of meat and vegetables. They were asking for £50,000 in exchange for 40% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Roark McMaster left the Den without backing.
What Happened After the Show
FV Generation LTD did not survive long-term. The company was dissolved in 2007 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is FV Generation LTD Still in Business?
No. FV Generation LTD is no longer in business. Based on available records, the company is dissolved (2007).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at MixAlbum, Yogabugs, Fresh Feet Shower Mat (Foot Therapy Clinic), Platinum Wines. Each has its own story of what happened after the Den.
