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What Happened to Horse Mirrors After Dragons’ Den?

Horse Mirrors appeared on Dragons’ Den in 2007, Series 4 Episode 4. The business was a portable mirror for horse riders. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.

The Pitch

Meru Ullah & Peter Wikes walked into the Den in 2007 with a portable mirror for horse riders. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Meru Ullah & Peter Wikes left the Den without backing.

What Happened After the Show

Horse Mirrors did not survive long-term. The company was dissolved in 2019, some 12 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Horse Mirrors Still in Business?

No. Horse Mirrors is no longer in business. Based on available records, the company is dissolved (2019).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Foldio, Foot Deodoriser, Jet Sleeper, Applied Language Solutions. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
13051539
Registered Name
ABODE MIRRORS LIMITED
Incorporated
2020-11-30
Company Type
ltd
SIC Codes
47190
Registered Address
Unit 7p Estate Road 6, Grimsby, DN31 2TG, United Kingdom
Accounts
micro-entity (period ending 2024-11-30)
Latest Financials
Total Assets Less Liabilities
-518
Employees
0
Period
1.12.23 to 30.11.24
Officers
  • DARNELL, Colin — director
    Unit 7p, Estate Road 6, Grimsby, DN31 2TG, United Kingdom
  • DARNELL, Anna — director (resigned 2021-03-24)
    23 Chantry Lane, Grimsby, N E Lincolnshire, DN31 2LP, United Kingdom
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