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What Happened to Horse Mirrors After Dragons’ Den?

Horse Mirrors appeared on Dragons’ Den in 2007, Series 4 Episode 4. The business was a portable mirror for horse riders. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.

The Pitch

Meru Ullah & Peter Wikes walked into the Den in 2007 with a portable mirror for horse riders. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Meru Ullah & Peter Wikes left the Den without backing.

What Happened After the Show

Horse Mirrors did not survive long-term. The company was dissolved in 2019, some 12 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Horse Mirrors Still Available?

No. Charnwood Elastics Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Foldio, Foot Deodoriser, Jet Sleeper, Applied Language Solutions. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
01257914
Registered Name
CHARNWOOD ELASTICS LIMITED
Incorporated
1976-05-11 (ceased 2019-09-24)
Company Type
ltd
SIC Codes
13990
Registered Address
4th Floor Imperial House, 15 Kingsway, London, WC2B 6UN
Accounts
dormant (period ending 2017-12-31)
Latest Financials
Period
2017-01-01 to 2017-12-31
Officers
  • COLLIER, Brian Norman — director
    The Haven 126 Loughborough Road, Coleorton, Coalville, Leicestershire, LE67 8HF
  • HILL, Joshua — secretary (resigned 2000-10-01)
    25 Rectory Road, Breaston, Derby, Derbyshire, DE72 3EH
  • SKETCHLEY, Sean David — secretary (resigned 2004-11-01)
    9 Main Street, Thornton, Leicestershire, LE67 1AF
  • WATERLOW REGISTRARS LIMITED — corporate-secretary (resigned 2008-10-31)
    6-8 Underwood Street, London, N1 7JQ
  • HILL, Joshua — director (resigned 2000-10-01)
    25 Rectory Road, Breaston, Derby, Derbyshire, DE72 3EH
  • NICHOLSON, Douglas John — director (resigned 2009-11-15)
    Lilybank Barn Main Street, Thringstone, Coalville, Leicestershire, LE67 8NB
  • PARRY, Patrick George — director (resigned 1992-11-24)
    125 Swithland Lane, Rothley, Leicestershire, LE7 7SH
  • ST CLAIR, Christopher — director (resigned 2001-06-29)
    Leigh House 27 The Marsh, Carlton, Bedford, Bedfordshire, MK43 7JU
  • ULLAH, Meru — director (resigned 2001-06-29)
    10 Little Moss Lane, Scholar Green, Stoke On Trent, ST7 3BL
← Series 4 ← Episode 4